Jennifer and Brian
Current Fellows
Genevieve Wang 2012 | Jane Wong 2013 | Jerry Lee 2013
Genevieve Wang 2012
“I came to the Haas School of Business with a determined mission – to improve the health and nutrition of Americans by bringing innovative change to our food system. I am honored to pursue this goal as a Brian Maxwell Fellow, and I aim to do so with passion, determination, creativity and generosity – the core values of the Fellowship. I have great respect for Brian and Jennifer Maxwell and see them as model entrepreneurs, who drove to improve people’s lives through innovation and found such great success. I thank the Maxwell Fellows community – Jennifer Maxwell, Scott Sowry and the current and past Fellows – for kindly welcoming me and for supporting me to achieve my goals. I am inspired by each member of the community, both by their great past achievements, as well as by the passions and aspirations that motivate them today.”
Genevieve has an undergraduate degree in Economics from Harvard University. She spent the past seven years in product innovation, consumer insights and marketing, primarily in the retail food/beverage and wine industries. She worked most recently as a Product Marketing Manager for Jamba Juice Company, where she led the development and rollout of the company’s new organic hot coffee and tea program. Genevieve strives continuously to grow and to become a more effective leader, sharper innovator and active global citizen. She also serves on the Board of Directors for the East Bay non-profit social enterprise, The Bread Project, and writes regularly for her food blog, Bribe Me with a Muffin.
Jane Wong 2013
“The Maxwell family has already played a crucial role in my journey to Haas. I heard Jennifer speak at a Haas conference in 2007 and her story about PowerBar was so personal and passionate that it gave me permission to think about business not just as revenue and margin, optimizing facts and figures, but as a personal dream. I am so honored to be joining this community of Maxwell Fellows, because I feel that each one of us is using business to realize our personal dreams for the world. Being part of this group and building relationships with Jennifer, Scott and the other Fellows, is incredibly meaningful. It provides me courage, inspiration and support to be bold in pursuit of my dream. My dream is to build a healthier America through launching a social venture to make fresh, healthy food widely available, convenient and affordable to everyone. I’m also passionate about tapping into the interest in food issues at Haas and other UC Berkeley schools to connect and develop our community.”
Jane hails from Canada, North Carolina and Hong Kong, and received a B.S. in Product Design and B.A. in Music from Stanford University. Her career has centered around listening and connecting to consumers, whether for an environmental non-profit or as a strategy consultant for start-up tech ventures. Prior to coming to Haas, Jane worked in finance and brand management at Nestle Dreyer’s Ice Cream, most recently launching new products and flavors for Häagen-Dazs ice cream. She is an avid rock-climber, marathon runner and aerial dancer, and also helps others improve their health and nutrition as a Health and Lifestyle Coach.
Jerry Lee 2013
“Brian Maxwell’s spirit of creativity, generosity and overcoming adversity is what drew me to the fellowship and it is an amazing privilege to join a community that is living out his legacy. My goal for my time at Haas is to lay the groundwork for a social enterprise that merges technology and education to empower poor entrepreneurs in Asia and Africa. I see in Jennifer, Scott and the Maxwell Fellows, kindred spirits who will serve as sounding boards for my ideas, constructive critics, funders and partners for my organization. I hope we can embolden, challenge and learn from each other as we share our visions for a better world.”
Jerry grew up in the Bay Area and earned his undergraduate degree in Economics from Harvard University. He worked as an IT consultant and marketing strategist in Boston prior to joining endPoverty.org, a global microfinance non-profit, as its Director of Marketing in 2008. Jerry’s efforts in revitalizing endPoverty’s brand identity and pioneering a Web-focused fundraising strategy enabled the organization to start thousands of small businesses in poor communities throughout the developing world. After working as an advocate and funder for so many remarkable entrepreneurs, he is excited to come to Haas and finally become one himself. Jerry enjoys snowboarding, playing water polo and is currently learning how to rock climb. His favorite PowerBar flavor is the classic chocolate.